This journey is not for the faint of heart. It is not for the green of wallet. It is not for those who cannot deal with their own contradictions in the face of a transforming world.

The Metamyth will change you. It is a system capable of realigning you to your highest purpose, of shooting you like an astronaut into the future you want to create. It is a samurai master that can teach you to hone the plotlines that guide your life and the serious dedication and intrinsic motivation of your fearless team to victory.

This process is a process. It is not a one-and-done turnkey solution. It is an elixir that you must drink and sit with. You're gonna get out of it exactly what you put into it. You can change the world insofar as you are ready to change with it.

We Are Not Your Average Magicians

We are not marketers clipping the ends off complexity to fit into commodified transactional exchanges. We are not growth hackers. We don't do branding. Brands are for cattle. Stories have soul.

Our process transcends and includes all these 20th century constructs and is extremely capable of increasing whatever KPIs or engagement you choose. yet it is more than that. It is a framework for transcending those petty goals with grander visions that dwarf what was possible before we remembered.

Your Story Is Everything

Your story pulses through every decision, every current of energy, every expression and impression of who you are in this world. Story is not decoration. Story is strategic alignment to our inherent purpose on this planet—to have a vision, not some narrow goal, and use our language, the magic of words, and the infinite potential of human beings working together in tribes to change the world around us, to make that vision real.

We have that power. And if you don't believe it, look around you at this world and see that money, nation states, corporations—all symbols, metaphysical constructs, fables and fairy stories, old gods—made the world what it is.

Excalibur Has an Edge

This sword is sharp. You may lose an eye. It's going to challenge you to be the person you were always meant to be. And in a society where we were raised to be idle consumers, bosses ordering people around, and above all, small i egos in competition with the planet, this is going to challenge everything. We are going to ask you the hardest questions anyone has ever posed. We will upend your assumptions, and strike at the heart of why you even exist. As all true journeys, the purpose is ritual death and rebirth.

The first act of every story is the end of another story. For this process to work, you must let go of the story you've been stuck in. You must let it go. You must have a funeral for it. Thank it for its service. Express your infinite gratitude for every stroke of luck, mistake, and cataclysm that made the story what it is. And let it go so that the new story can be born in its place.

The Threshold Gaurdian

This is very personal to you. It is a warning that the power we're going to tap into together is powerful—the magical ability to change minds & worlds, to open hearts, and illuminate paths forward that were invisible before. It's a dangerous power, one that requires responsibility to align ourselves to the planetary story, the story of Earth and all its people to use it responsibly. It's a great responsibility and a great joy. It will make you rich beyond your wildest dreams because it will make you rich in many more things than money.

Lessons from Our Long Journey

Our research and experience in the narrative fields of battle shows that purpose-driven organizations are far more effective at whatever goals they may have—at getting shit done, attracting resources, and bringing in hungry talent that's gonna expect you to put them to work doing awesome shit and to lead them into worthy battles.

It is a great responsibility to stop asking "What can we get? What can we afford?" and start asking "What do I really want?" You're gonna have to think critically. You're gonna have to think imaginatively. You're gonna have to dip into that childlike place of wonder that set you on your path to begin with. And you're gonna have to listen to that heart in your chest.

Older Than Fire, Newer Than Tomorrow

The Metamyth ain't new. Neither are any of our problems. It's a story as old as time. Older. Before the clock, the sun was a story—one of death and rebirth and perpetual transformation from night to light.

Our story has not even yet begun, we haven't even glimpsed our full potential. This is a start, the first step on a lifelong journey to change with the world.

If we succeed, our story will one day end, so something else we can't even fathom can take it's first breaths in a world beyond our wildest dreams.